3M will join 11-time Sprint Cup Series champions Hendrick Motorsports beginning with the 2015 NASCAR season when it will become a primary sponsor of driver Jeff Gordon and his #24 Chevy SS team. The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons. All five of 3M's business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities. With more than 65 of its products used in the construction and maintenance of Sprint Cup Series race cars, 3M for decades has played a key role in the success of NASCAR teams. The company manufactures more than 80,000 different products and has been an official NASCAR partner across several categories since 1995.(Hendrick Motorsports)
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