Kelley Blue Book, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, has joined Hendrick Motorsports as a primary sponsor of the #88 Chevrolet SS NASCAR Sprint Cup Series team with driver Dale Earnhardt Jr. in 2014 and 2015. The two-year agreement includes full-season associate sponsorship, which provides Kelley Blue Book prominent brand placement on the #88 race cars throughout the Sprint Cup schedule, and primary sponsorship of Earnhardt in one event annually. The 2014 season will be the first as a NASCAR team sponsor for Kelley Blue Book, a subsidiary of AutoTrader Group.
"I'm looking forward to our partnership with Kelley Blue Book," said Earnhardt, who will drive the #88 Kelley Blue Book Chevrolet SS at Sonoma Raceway on June 22. "As a car enthusiast and dealership owner, I've trusted them for years for vehicle valuation and information. It's exciting to work with a partner that's new to the sport, and I'm proud Kelley Blue Book will be on board with the #88 team for their debut season in the NASCAR Sprint Cup Series."
Through its website, KBB.com, Kelley Blue Book is changing the way people shop for a new car. It now offers the KBB.com Price Advisor, which features a new range-based pricing layout, including the Kelley Blue Book Fair Purchase Price, which shows the average price other customers in the same area paid for the same vehicle. Other resources include 5-Year Cost to Own data, and consumer and expert reviews and ratings. (Hendrick Motorsports)
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