Comcast Xfinity, NASCAR in talks for series title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport's secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nationwide Series since last fall. Conversations with Xfinity, which is Comcast's video service, have been going on for several months. Sources familiar with the negotiations said the parties have not reached a contract phase but that Comcast has emerged as a leading candidate for the sponsorship. NASCAR Chief Sales Officer Jim O'Connell said the company doesn't comment on discussions with current or potential sponsors. He added, "With regards to the Nationwide Series, we're speaking to a number of companies in a number of different industries." Comcast did not reply to a request for comment. NASCAR is asking $12 million to $15 million annually in rights fees for the title sponsorship of the series. Media and activation commitments would take the total costs of the deal to more than $25 million. In addition to Comcast Xfinity, NASCAR has met with a number of companies in the auto aftermarket category, including Advance Auto Parts and AutoZone. Nationwide Insurance is spending approximately $10 million in rights fees for title sponsorship of the series. Its total spend, which includes activation at track and media spending, is in excess of $20 million. The company opted to discontinue its sponsorship of the series in order to become an official NASCAR sponsor and sponsor the #88 car driven by Dale Earnhardt Jr. Next year, Nationwide will sponsor Earnhardt Jr. in 12 Sprint Cup races.(Sports Business Journal)