Coming to Bristol Motor Speedway in Spring 2016: Colossus

The Last Great Colosseum will soon be the home of the world's largest outdoor, permanent, center-hung digital display, officials announced Wednesday. The display, named Colossus, will plunge fans into the color, roar and rumble of events through four high-resolution screens and a thunderous sound system, making the Bristol experience more immersive than ever before.

"Combine all the energy and excitement of Bristol with the ultimate home theater system, and you've got Colossus," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway (BMS). "The size, resolution, and sound of this display will draw our guests into every bit of action on the track and in the infield."

Each of Colossus' four custom-built screens is approximately 30 feet tall by 63 feet wide. In total, the system hosts nearly 54 million LEDs and 18 million pixels. At 6mm pitch, the pixels are grouped tighter than the large-scale outdoor displays in Times Square. The result: a glimmering visual experience capable of offering 281 trillion different color combinations, and one that’s 23 times brighter and 25 percent sharper than the typical home HD TV.

The display will hang from a halo-shaped truss and features an additional circular LED display beneath the screens which measures nearly six feet in height. Between the screens and the LED ring, that’s more than 8,500 square feet of high-resolution, active viewing area.

Colossus also boasts a state-of-the-art, 540,000-watt audio system powering 380 3-way loudspeakers and 48 stadium subwoofers, enough to make any rock star squirm with envy. By contrast, the current system hosts 2,400 watts of power, with only 10 2-way loudspeakers and 8 subwoofers.

The scale and quality of the project draws on the technology solutions expertise of partners such as Panasonic, a company known for creating large displays in numerous iconic sports venues across the U.S., including other Speedway Motorsports, Inc., (SMI) tracks like Charlotte and Texas Motor Speedways.(BMS)