Watkins Glen International and Kellogg Company announced Cheez-It renews its place as the title sponsor of The Glen's NASCAR Sprint Cup Series race. WGI's marquee event, Cheez-It 355 at The Glen returns August 6-9. This will be the company's third-consecutive year as the race's entitlement sponsor, while the iconic snack brand's parent company, the Kellogg Company, has been involved with NASCAR since 1991. "NASCAR provides a great way for Cheez-It crackers to reach our fans and Watkins Glen provides an amazing venue that is unlike any other," said Melissa Pawlowicz, senior director of integrated promotions for the Kellogg Company. "Cheez-It is proud to be associated with 'The Glen' and to play a role in bringing the excitement of the Cheez-It" 355 to life."(WGI)
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