Five years ago, Rich Feinberg - ESPN vice president, motorsports, production - came up with an idea. "At ESPN, we cover all sports, but it's a very stick-and-ball culture," Feinberg explained. So he brought a concept to ESPN management and eventually NASCAR management. Why not gather a group of ESPN employees and bring them inside the world of NASCAR? "By immersing people in it, they learn about it, they have a new respect for it, and when it comes down to working on it, they do better," he said. ESPN and NASCAR loved the idea, and for five years, Feinberg has hand-picked a group to make the trek to Hendrick Motorsports headquarters in Concord, North Carolina. In the 2014 version of the immersion program, that certainly proved true. In addition to NASCAR and Hendrick Motorsports employees, among the participants were SportsCenter anchors Jay Harris, Chris Hassel, Darren Haynes, Lisa Kerney and Jaymee Sire in addition to ESPN Radio host Freddie Coleman, executive producers Mike Shiffman and Andy Tennant, senior news editor Jodi Herbert and Director of Talent, Planning and Development Chris Duffy. Included in the immersion was an overview of the human performance element of the race teams, featuring a tour of the training field, gym and pit pad. At the pit pad, the group got a chance to take a shot at changing a tire, splitting into two teams racing against the clock for the win. After the competition, the group went on to tour the engine shop and the race shops for the #5, 24, 48 and 88 teams. Finally, the group got to take an exclusive tour of Hendrick Motorsports Owner Rick Hendrick's Heritage Center, featuring his extensive car collection. It was just part of their immersion, as the group later got the chance to take in the Bank of America 500 at Charlotte Motor Speedway.(Hendrick Motorsports)
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