Dale Earnhardt Day 2014

Dale Earnhardt Inc. and The Dale Earnhardt Foundation announced the 2014 Dale Earnhardt Day on Tuesday, April 29th, at the DEI Corporate Headquarters on Hwy. #3, Mooresville, NC. Doors will open at 10:00am/et on Tuesday morning, and the annual event in celebration of The Intimidator's birthday is free and open to the public. This year will mark the 11th anniversary of the first Dale Earnhardt Day, held on April 29th, 2003. The DEI Showroom will be opening its' newest exhibit on Dale Day, which shows how the company founded by the seven-time NASCAR Winston Cup Champion carries on his legacy, how DEI and the Dale Earnhardt Foundation continue to support the causes that Dale held dear, and how the divisions of Dale Earnhardt Inc. continue to grow the business that Dale and Teresa founded. The Grand Showroom will also be open to the public, with a special display of Dale Earnhardt Inc. vehicles. The Grand Showroom is occasionally opened to the public, and this special event gives fans a rare opportunity to see these remarkable vehicles up close. The DEI Archives will be giving presentations at 11am and 2pm, showing how they preserve and protect Dale's trophies and other special mementos. Fans will also be treated to a theatre-style showing of "DALE - The Movie" in Dale's own Grand Showroom. Cupcakes will be served in the afternoon....an annual tradition on Dale's birthday celebration. Owners of customized Dale Earnhardt vehicles are invited to bring their personalized cars, trucks, vans, and motorcycles for display in front of the Dale Earnhardt Inc. Corporate Offices. Dale Earnhardt Day will run from 10am until 5pm, on Tuesday, April 29th.(DEI)